Ultra-Condensed Summary: Chatbots & Customer Service Signal

• Instant answers are required: Guests expect 24/7 responses before booking. Human-only support does not scale.

• Website = front desk: Chatbots function as digital front-desk agents, reducing confusion and booking friction.

• Personalization is baseline: AI chatbots tailor responses by guest type, timing, and intent.

• Chatbots are operational tools: They reduce staff workload, enforce consistent policies, and directly impact occupancy.

• Chat data drives decisions: Guest questions reveal friction points that inform marketing, UX, and operations.

Bottom line:
Parks that fail to automate guest communication will lose bookings in 2026. Chatbots are no longer optional—they are core infrastructure.